5 Step Copy Testing Process to Know if Your Copy is Any Good!

Every time you ask someone about the basics of copywriting, you have probably been told about writing a compelling headline, knowing your audience, communicating your unique selling proposition, being persuasive, keeping copy clean, etc.

When you get down to coming up with “compelling headlines” is when you realize how vague and unhelpful the advice can really get, because of how subjective a copy is.

That being said, you can judge if a copy is good or bad without relying on the volatility of opinions.

Here is the review process you can use, actual data, to improve your copywriting to create the desired reaction.

1. How are people you are trying to influence reacting?

The ultimate goal of your copy is to get people to take a certain action, whether it be to sign up, enroll or buy something.

So you need to figure out if your intended audience is getting drawn to find out more or are they struggling to finish reading the content. Thus, you need to do copy testing by giving the copy to the people you’re marketing to and gauge the reaction. There are a few tools that help you do exactly that.

2. How does your copy fare during a peer review?