A Comprehensive Guide to Google Optimize Migrations: Moving to VWO, Optimizely, Convert, or Adobe Target
Google has announced that they will be winding down their service Google Optimize.. What now?
A/B testing, also known as split testing, is a method of comparing two versions of a web page or app against each other to determine which one performs better. Google Optimize was a popular tool for A/B testing and conversion rate optimization (CRO) used by many companies. However, Google has announced that they will be winding down their service Google Optimize. This has left many companies scrambling to find an alternative solution for their A/B testing and CRO needs. In this article, we will discuss why conversion rate optimization is important, the reasons why companies should not stop A/B testing and move to other alternative companies, and the steps involved in migrating from Google Optimize to other platforms such as VWO, Optimizely, Convert, or Adobe Target.
What is Conversion rate optimization (CRO)?
Conversion rate optimization (CRO) is the process of improving the performance of a website or app in order to increase the…
