A Comprehensive Guide to Google Optimize Migrations: Moving to VWO, Optimizely, Convert, or Adobe Target

Shuvo Habib
5 min readJan 28, 2023

Google has announced that they will be winding down their service Google Optimize.. What now?

Sad Sunset

A/B testing, also known as split testing, is a method of comparing two versions of a web page or app against each other to determine which one performs better. Google Optimize was a popular tool for A/B testing and conversion rate optimization (CRO) used by many companies. However, Google has announced that they will be winding down their service Google Optimize. This has left many companies scrambling to find an alternative solution for their A/B testing and CRO needs. In this article, we will discuss why conversion rate optimization is important, the reasons why companies should not stop A/B testing and move to other alternative companies, and the steps involved in migrating from Google Optimize to other platforms such as VWO, Optimizely, Convert, or Adobe Target.

What is Conversion rate optimization (CRO)?

Conversion rate optimization (CRO) is the process of improving the performance of a website or app in order to increase the number of conversions, such as sales or sign-ups. CRO is important for businesses because it helps them to understand and improve the performance of their website or app. By making small/large changes and testing them, companies can increase the number of conversions on their website. For example, companies like Amazon, Booking.com uses A/B testing extensively to improve their website’s user experience and increase conversions.

Planning to migrate to new services? What to keep in mind?

One important step when migrating from Google Optimize is to backup all of your A/B testing data. This will ensure that you do not lose any historical data or information that may be important for future experiments and optimizations. It is also important to note that migrating to a new platform may require changes to the tracking and goal setup, so it’s important to have a clear understanding of how this will be…



Shuvo Habib

I'm a storyteller about UX, Frontend dev technologies, and A/B testing