A Comprehensive Guide to Google Optimize Migrations: Moving to VWO, Optimizely, Convert, or Adobe Target

Shuvo Habib
5 min readJan 28, 2023

Google has announced that they will be winding down their service Google Optimize.. What now?

Sad Sunset

A/B testing, also known as split testing, is a method of comparing two versions of a web page or app against each other to determine which one performs better. Google Optimize was a popular tool…

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Shuvo Habib

I'm a storyteller about UX, Frontend dev technologies, and A/B testing