CRO Ideas: Optimizing Your Checkout Page vs Optimizing Your Landing Page

Checkout vs Landing

If you’re selling things or services, your checkout page is unquestionably the “holy grail” of your website. Every visual, text box, and CTA on your website should be directing your users to this ultimate goal. After all, it’s on the checkout page that you (hopefully!) complete the transaction. Landing pages are particularly crucial because their success is…