CRO Ideas: Optimizing Your Checkout Page vs Optimizing Your Landing Page
If you’re selling things or services, your checkout page is unquestionably the “holy grail” of your website. Every visual, text box, and CTA on your website should be directing your users to this ultimate goal. After all, it’s on the checkout page that you (hopefully!) complete the transaction. Landing pages are particularly crucial because their success is contingent on users taking the next step toward becoming future clients. As a result, these pages are among the most popular for A/B testing among marketers. The CRO strategy for the two pages, however, differs.
The shopper has already gone through the first phases of the conversion funnel by the time they arrive at the checkout page. You’ve piqued their interest with your most amazing features and convinced them that your organization has the proper answer for their problem, leading them to continue down the funnel to the middle. It is here that you provide them with valuable content that will further persuade them that they are in good hands.
What is the conversion funnel?
Before we get into optimizing checkout pages and landing pages, let’s take a closer look at the overall layout of this funnel:
