Google has announced that they will be winding down their service Google Optimize.. What now? A/B testing, also known as split testing, is a method of comparing two versions of a web page or app against each other to determine which one performs better. Google Optimize was a popular tool…

Hi this is Habib, just another Lead Frontend Engineer at Deriv, a fintech company. I am here to get you introduced with writing unit tests, if you have not written in 2022, get it started by earlier 2023 for your React Components.. Today we will write a test for a…

Can your visitors tell what your company does within five seconds of landing on your website? Can your visitors tell what your company does within five seconds of landing on your website? Is it possible for users to get to the blog quickly if they need to…

Every time you ask someone about the basics of copywriting, you have probably been told about writing a compelling headline, knowing your audience, communicating your unique selling proposition, being persuasive, keeping copy clean, etc. When you get down to coming up with “compelling headlines” is when you realize how vague…

If you are a UX designer, marketing analyst, SEO professional, or anyone who works with a website and the data, you have come across the term Bounce Rate and want to know all about it. Well, you are in the right place! So what is a Bounce Rate? Not to be confused with an exit rate…

If you’re selling things or services, your checkout page is unquestionably the “holy grail” of your website. Every visual, text box, and CTA on your website should be directing your users to this ultimate goal. After all, it’s on the checkout page that you (hopefully!) complete the transaction. Landing pages…

We make a connection when a spark ignites deep inside us and we act on it. This spark is present in all successful entrepreneurs, and it grows stronger and brighter with time. The genuine soul of an entrepreneur, and what he or she believes distinguishes them and makes them…

There’s a roiling sea of tools and formats to consider if you’re a writer, especially a tech writer. You may find a framework for any purpose, from DITA to Frame, LaTeX to SGML, Confluence to MediaWiki. Markdown is one that keeps popping up as a lightweight writing format, a lingua…

React components have a lifecycle, and we are able to access or do our thing in specific phases of that lifecycle. There is a number of lifecycle methods. In this lesson, we’ll cover the three most important lifecycle methods and a demonstration in mounting and unmounting of your React components. …